The best therapist niches are specific enough to help you stand out, but broad enough that clients actually search for them.

They also connect to a problem people feel clearly enough to seek help.

I rank 63 therapy niches in the free Therapy Niche Performance Report.

If you’re a therapist, Google Ads can be a straight line between you and people actively searching for help.

It can also be a fast way to burn money if the setup or website is sloppy.

My guide shows you how to run Google Ads in a way that makes sense for a private practice. You’ll learn what to budget, what to track, what keywords to use, and what to avoid.