If you’re a therapist, Google Ads can be a straight line between you and people actively searching for help.

It can also be a fast way to burn money if the setup or website is sloppy.

My guide shows you how to run Google Ads in a way that makes sense for a private practice. You’ll learn what to budget, what to track, what keywords to use, and what to avoid.

Choosing a therapist website template? This guide to Squarespace for therapists, with the 8 best templates to consider and tips for building a therapy site that brings clients.